Ad Grants Pilot · Digital marketing / Google Ad Grants

Ad Grants Pilot: Nonprofit Google Ad Grants Operations Platform

A platform that takes eligible nonprofits from Ad Grants readiness to live, rule-compliant campaigns — with AI-assisted keywords, ad groups, and creatives, plus agency multi-client management.

app.adgrantspilot.com

Industry

Digital marketing / Google Ad Grants

Duration

2 years

Client / Business Context

Ad Grants Pilot is a United States product for nonprofits and the agencies that run Google Ad Grants accounts. The personal client name from the internal record is not published.

Problem

Google gives eligible nonprofits up to $10,000/month in free Ad Grants search advertising—but most can’t use it well. The hard parts aren’t “buy ads.” They’re technical readiness (Google Ads, Analytics, Tag Manager, conversion tracking), compliant high-quality campaigns under Ad Grants rules, ongoing optimization, plain-language reporting, and — for agencies — running many nonprofit accounts without chaos or shared logins.

Solution

Ad Grants Pilot is a specialized platform that takes nonprofits from grant eligibility to live, well-structured campaigns. It connects Google accounts, uses AI-assisted building for keywords, ad groups, and creatives under Grants rules, then supports push live, in-app management, and performance reporting (including email reports). For agencies, it adds multi-client management, staff roles, impersonation into each client’s account, seat-based billing, and agency-branded client emails.

Problem

Google gives eligible nonprofits up to $10,000/month in free Ad Grants search advertising—but most can’t use it well. The hard parts are technical readiness, Grants-compliant campaigns, ongoing optimization, donor-ready reporting, and agency multi-account operations.

Solution

Ad Grants Pilot connects Google accounts, uses AI-assisted building for keywords, ad groups, and creatives under Grants rules, then supports going live, in-app management, and performance reporting. Agencies get multi-client management, staff roles, impersonation, seat-based billing, and branded client emails.

Proof note

Ad Grants Pilot: the source record did not include measurable outcomes or a client testimonial. Text under Results is copied from the engagement notes and is not presented as a verified KPI.